It can be seem in the car industry, as example. Let's see:
For me, what is nice in those views is the strategy as follower for some design trend, and also the polarization categories; "popular" against "non-popular". Two examples are Asiatic brands, one American and 3 are European. In the design arena, the entry level cost has minimum or no effect. The Asiatic low cost shall play in victim position, as well as predator. The European and American Brands too. What is this? An evidence of isomorphic rule across 6 different car brands. Why? Some people does not want a car that can be confused as popular. Some people does not want to pay a golden price, if there is generic alternative. From the popular side, some people can afford the new design.So, they buy in.